![]() Salesforce Marketing Cloud, formerly known as Exact Target, works to automate your company’s marketing activities. (The following video explains Salesforce Sales Cloud in more detail.) Einstein AI – provides lead scoring and predictive analysis for smarter decision making.Sales Path – helps qualify leads more quickly.Customer 360 Data Manager – connects customer experiences across multiple departments and channels.Some of the more popular modules include: You can add some modules to enhance Sales Cloud’s functionality. Sales Cloud offers several important features for businesses of all types, including: Other research indicates that using Sales Cloud can increase conversion rates by anywhere from 40% to 300%. According to Salesforce, companies using Sales Cloud register a 37% increase in win rate and a 44% increase in productivity. ![]() ![]() One of the primary reasons businesses employ Sales Cloud is to increase sales – and it works. Sales Cloud is used by sales reps and sales managers in both B2B and B2C segments. It automates the sales process, drives lead generation, and facilitates communication across multiple channels. Salesforce Sales Cloud is perhaps the company’s most popular cloud. The six major clouds are: (1) Salesforce Sales Cloud There are six major Salesforce clouds used by most companies, as well as a variety of more targeted clouds. These tools are called “clouds,” because they’re all served via cloud computing. In reality, Salesforce offers a variety of services and tools, each targeted at a specific function or market. People who don’t know a lot about Salesforce might be excused for thinking that the company offered a single product for customer relationship management (CRM).
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